PPC ^{_{(Pay Per Click)}} is all about the ROI ^{(Return on Investment)}. You don't want to simply outspend your competitor for the top position, you will waste a lot of money with little or nothing to show for it. Every ad placement needs to be carefully created and then regularly tested, to make sure that the response meets your expectations. 

Identifying Your PPC Goals

If you are selling a product online, it may not be hard to identify sales results, but for many standard "off-line" businesses, identifying what impact internet advertising has on your sales may be more complex.  You need to start with something you can measure to know if your ad compaign is effective. I can help you with a variety of ways to measure outcome that make sense for your business.

Maximize your ROI Results

It is not enough to get results, you want to make sure you are getting the best possible results for your money. Contrary to what you may think, it may actually be better for your ROI if your ads maintain a second or third place position: the same ad could get you the same result for half the cost. I perform thorough A/B testing for every variable to make sure that you are getting the best results for your money.

Keyword Performance

What are your customers looking for? It may not be what you think. When companies focus too much on the hightest CTR ^{(click through rate)} they can forget that an ad that has better clickthrough rates may not be the one with the best ROI. By analysing which search terms and ads bring the best results we can re-focus your PPC campaign to match the terms and ads that get you the results that you want.

Optimized Landing Pages

Once the potential customer hits your site, they need to see something relevent, immediately. I can create custom pages for your terms and ads to make sure that the visitor finds exactly what they are looking for, on the first page they see.

Make sure you get the most from your PPC campaign, get assistance from a professional.